Monday report
Two pages of plain English. Top hooks, ROAS, CPA, what we're testing next week. No dashboards.
Four weeks.From audit to live.
Same shape every time. We audit, we plan, we ship, we scale. No kickoff workshops. No discovery sprints. Just the work.
The four-week timeline
Week 101
Audit
Free strategy doc · ~12 pagesWe dig into your account, ad library, and tracking. You get a written audit on day 7. Yours to keep whether we work together or not.
You bring
- — Ad account access
- — Brand guidelines
- — Past creative
Week 202
Strategy
Signed-off briefAudience map, funnel structure, creative angles, testing roadmap. Locked before any production starts so we both know what success looks like.
You bring
- — Brand voice
- — Performance targets
- — Budget bands
Week 303
Launch
10+ live adsProduction sprint: hooks, scripts, shoot, edit, ship. Campaigns live on Meta + Google with structured tests from day one.
You bring
- — Approval rounds
- — Talent / brand assets
- — Tracking sign-off
Week 4+04
Scale
Weekly Monday reportsPour fuel on winners. Kill losers fast. Refresh creative every two weeks. Plain-English report every Monday — no dashboards required.
You bring
- — Weekly review call
- — Refresh briefs
- — Spend pacing
Reporting
Three reports. Zero PDFs of charts you'll never read.
Live dashboard
Real-time Looker Studio link with every metric we track. Always-on, always honest.
Quarterly review
60-min strategy session every 12 weeks. What worked, what didn't, where to push next quarter.
Most agencies vs us
What changes when the studio is built around output.
DimensionMost agenciesPAUSE
Output2–3 ads / month10+ ads / month
Turnaround2–3 week brief cycles48-hour cuts
ReportingQuarterly slide deckPlain-English Monday email
Contracts12-month minimumMonth-to-month, walk anytime
Strategy decksSix per engagementOne signed brief, then we ship
Account team5–7 people, 2 of whom you talk to1 strategist, 1 producer, 1 paid lead
Common questions
Things we hear on the first call.
We're built for brands spending $20K+/month on paid media. Below that, the math doesn't work for either of us — there's not enough signal in the data to learn from.
Either works. Most clients give us management access and we run spend through their ad accounts. Smaller brands sometimes prefer we run it through ours and invoice. Your call.
Two weeks from signed brief to first live campaign. Audit week starts immediately on signing.
Meta (Facebook + Instagram), Google (YouTube + PMax + Search), TikTok. We don't run LinkedIn, Snap, Reddit, or programmatic.
We don't. We're a performance creative studio — we make ads that move spend. If you need brand positioning, we'll happily plug in alongside a brand consultancy.
Month-to-month. If we're not making you money in the first 60 days, you walk and keep all the creative. We'd rather lose a client than waste their spend.