Coldbrew,hotdrop.

Nordic was launching a single-origin cold brew into the saturated Sydney specialty coffee market. They had product, brand, and pre-orders to drive — but no paid playbook.

Coffee is a commodity until it isn't. We needed to position Nordic as 'the cold brew you bring to a meeting' — premium without being precious.

Three-stage launch: education-led top funnel (what makes single-origin different), product-focused mid-funnel (process shots, brew demos), and offer-driven bottom funnel (subscription discount). 14 ad creatives total.

Hit 240% of pre-order target in week one. Subscription opt-in rate of 38% post-trial.